It’s been crazy busy around EVP HQ. I’m finally able to sit down and write this post.
2 weeks ago, I had the amazing opportunity to join fellow beauty industry people, beauty bloggers, and nail polish makers at Cosmoprof beauty event in Las Vegas, NV. My experience might be different than most who went to the event. So, I thought I would share all the happenings from my point of view.
Cosmoprof is a business to business beauty trade show event, open to those in the industry.
For me, there isn’t really a whole lot to talk about that happened at the event proper. For me, a lot of the amazing happenings occurred sitting in the lounges of vegas and the 2 super cool events I was invited to. It was such a pleasure to hang out and chat with nail polish bloggers and fellow nail polish makers.
Shy as I may be, these two events really got me out of my shell. It introduced me to all the fabulous ladies who take the time to blog all the amazing indie nail polishes as well as the polish makers. Some of the time, I think customers think all of us indie nail polish makers are competitive. This trip really re-affirmed what I already knew, that the opposite is true. Most of the conversations I had with other makers were talking about how we can and do share ideas, thoughts, formulas, suppliers to make all of our polishes better, not to mention fan girl-ing over each others work (you know, most of us are fans too). Talking to all the other nail polish makers was the highlight of my trip. It really felt like a marvelous community to be a part of.
I know, I know. I’m getting all happy hippy sappy up in here. It was an amazing adventure that is for sure. It was such a pleasure to meet each person I met.
The other thing that I learned, which I already kind of knew, is that bloggers are AMAZING!!! Yup, I said it, and in all caps because I really mean it. Bloggers and their beautiful pictures are something most of us take for granted. I wanted to take a moment to say a huge THANK YOU to all the bloggers out there, big or small. What you do is so cool and thank you for spending your free time, and not so free time to bring us amazing swatches, reviews and up to date information. Blogging isn’t a simple task, especially the bloggers that help me (I’m late almost every month with blog packs, YIKES!) The complexity of what they do I’ll never fully understand. What they do isn’t as simple as just snapping some nail pics and they magically appear on the internet. It takes time, care, and love.
Have you told your favorite blogger how awesome their photos, reviews and blog are? The next time, I see a blog post that I love. I’m going to take the time to tell them how much I appreciate them and their post. Seems like the least I can do.
Yeti finds an Oasis…. Yes, I did do a polish exclusive for this event. I’ve been getting a lot of questions as to if it will be available to the public for purchase. The short answer is unfortunately, no. It was made specifically for the event. The idea was to take everything that elevation is (color, finish, opacity, name, everything) and combine them into just one polish. It’s like if someone where to ask you to define who you are in just one word. It was tough but I think I did it. I do, however, have 15 bottles left. In order to be fair. I’ll be giving them away via here on my blog and instagram. Post to come in about 2 weeks.
One last and final thought. I’ll show you a glimpse of how new colors are born. Sometimes you may notice that colors when paired with their said inspiration don’t quite match up how you think they would. Take Vegas for example. When you google images, what you see is either bright lights or desert sands. The picture below is how I saw vegas, a shot that I’m going to be using for my inspiration for next years Vegas polish. (don’t worry, next year I will make them available for all.) For me, polishes capture a memory, a moment in time, a feeling which is then turned into a color.
I’m not sure where I was going with this blog post other than… the nail polish community is such a happy place to be. It’s up to all of us to keep it an energetic, happy, positive place.
Cheers to great polishes,
P.S. If you want to read more about Cosmoprof, Shine and Social, Sparkle & Wine. Most of the posts are being tagged with those key words and here are a couple of great posts to get you started.