This is a fun one with a little sneak peak to the inner workings here at elevation.
I get asked this question a lot. What’s with the names Lulu? What comes first the polish or the name?
My process is probably like many others. Usually I talked to friends, recall old memories, then take to my photo albums or the albums of friends for inspiration. I get a general idea of the vibe (dark, pastel, mixed, crazy) of a location/polish/collection. Then the fun really starts. Inspiration turns into on paper color concepts, one location can have as many as 10 color concepts before I even start the polish making process. I take the best concepts (2 usually) for each location and turn them into a single polish. You can sometimes find some of these concept polishes for sale on the 7th of the month (Samples) If I like the finished product of the sample. I’ll access and see what it would take to make a 30 bottle batch. (sometimes you can find these 30 bottle batches on the website) sold as SBPs (small batch prototypes.) If I don’t like the finished product of either the sample of SBP then I’ll start the process all over again. From there the collections are arranged by how they feel for the time of year.
SBP naming goes a little differently. The name doesn’t reflect the original concept. I want to keep that hidden as to not spoil any surprises. I take to my inspiration board and match them up with ideas, places or things that don’t have a concept polish yet.
Then there are really unique polishes… Ones that don’t fit the norm. Like our giveaway polish. Yeti wears givenchy and versace. Originally it started as a joke about what would yeti do next. You know jokes among friends… it always turns to the most unexpected and/or lewd. This time it went the just plain unexpected route. Yeti would be the highest of fashionistas and wear two brands known for being both edgy and fun. Givenchy and Versace. Nothing like yeti himself who I imagine would be soft and cuddly. The white glitters representing Yeti, The Black Givenchy, the gold versace and the teal represents me. I made this polish as a gift to my closest friends, making a full SBP style batch, saving the rest for both the instagram giveaway and now this one.
Here is your chance to win “Yeti Wears Givenchy and Versace”
To enter: Leave a comment with your fun elevation polish name suggestion. Who knows it might actually become a future color. It can be anything a thing an idea, a place, an action, a yeti. The sky is the limit.
5 Winners will be chosen at random on May 18th at 9PM (Central time)
Winners will be announced in next post.
(if you won a giveaway within the last month, please allow others to win, one entry per person please.)